SOREL // S23
LIFESTYLE CAMPAIGN
What happens when you give a skate photographer a fashion brief? What happpens when you tell an editorial stylist to go loud + toe the line of sport and fashion?
What happens when you turn everyone loose, get them up on every wall, crosswalk pole, sand dune, or giant lucite beach sculpture in San Diego?
You get creative that showcases a footwear brand’s functional, elegant, vibrant, and gritty sides. Fashion? Function? Fashunction?
Anyways, whatever you want to call it, it was really fun. Have a nice summer.
✌️️
